With the arrival of the photographer Julia Fullerton-Batten in 2007,
the Ligne Roset campaign changed completely.
Classic Glamour, Sophistication & Feminity are the bywords for the brand.
Ligne Roset decided to inject its advertising campaigns with more life, more stories and more humour, since pieces of furniture are always part of and central to our everyday lives. The aim is to create a connection between people and furniture, to emphasize the Ligne Roset collection in the contemporary context and to highlight the design aspect.
The challenge is to make something which is already successful better still. Home & office scenarios of daily life are depicted using photography as clean as the lines of the furniture.
Distinctive, Elaborated, Self-Confident, Stylish, Modern, Luxurious & Elegant are the hallmarks of the Ligne Roset campaign.